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People have been looking for love online since the earliest days of the Internet and there are many sites and apps designed to help people find romance. But the jury is out on whether these resources meet user needs. But there was no corresponding rise in online dating tool effectiveness. The Pew study found that 38 percent of Americans who are single and looking for a partner use digital dating resources and 66 percent have gone on a date with someone they met online.

Some only consider marriage or long-term relationships as a success, whereas others determine success by the number of messages participants receive from potential dates. One factor does seem clear: Many users have negative experiences with online dating . Complaints range from issues like harassment and unwanted contact and lower self-esteem to widespread lying and misrepresentations in online dating profiles.

The catfish phenomenon is one example of how malicious use of online dating sites and apps can lead to a negative experience for users, both male and female. More than half of online daters report that someone else completely misrepresented themselves in an online dating profile. Well over a quarter of online daters report being contacted by someone through the site or app in a way that made them uncomfortable: 42 percent of female online daters and 17 percent of male have reported harassing contact.

Users deserve an experience that reduces the incidence of falling victim to false profiles, harassment or unwanted contact. They also deserve a matching process that goes beyond algorithms that reduce complex human beings to two-dimensional datasets. What we do know is that the online dating world could be better. While nothing can replace interacting face-to-face, users want and deserve more from dating sites.